Growth

With the right data and communication strategy, companies can keep the focus on customers

Growth Jan 30 2018

With the right data and communication strategy, companies can keep the focus on customers

By now, most of us have at least heard a synopsis of the 5,000-word blog post written about Google’s failure to innovate. In it, former Google employee Steve Yegge laments that the company has become too obsessed with its competitors and, . . .

We’re giving away our content secrets

Growth Jan 18 2018

We’re giving away our content secrets

Our very own Amelia Salyers, Head of Content and Brand at robotmia, joined GrowthHackers for an AMA on the ins-and-outs of developing a data-centric content strategy. Two years ago, Amelia joined robotmia to build out The Signal team, so we could . . .

Why convert? Paid users tell their stories

Growth Dec 7 2017

Why convert? Paid users tell their stories

Can product teams ever have too much candid user feedback? We don’t think so. If they don’t dig deeper than occasional interviews with adoring power users, PMs can start to view their product through rose-colored glasses. Everything seems great and . . .

How Revolution Messaging turned a website into 13 million votes for Bernie Sanders

Customer Stories  / Growth Oct 25 2016

How Revolution Messaging turned a website into 13 million votes for Bernie Sanders

As more and more Americans started to feel the Bern, Revolution Messaging looked to robotmia’s end-to-end data to better understand American voters. When they did, they made a surprising discovery: as the progressive groundswell grew, Bernie’s presidential campaign became less about the candidate, and more about the community.

Sean Ellis on growth hacking, company-wide

Growth  / Innovators Jul 13 2016

Sean Ellis on growth hacking, company-wide

In Part 2 of our profile, Sean Ellis talks about building his first growth model at LogMeIn and his days as marketing hire #1 at Dropbox.

Why Pinterest empowers its growth engineering team

Growth Jun 2 2016

Why Pinterest empowers its growth engineering team

Engineers are too often perceived as implementers, instead of strategists. Smart people who can solve a problem with someone else’s solution.

Why data science at Change.org is not always a numbers' game

Customer Stories  / Growth May 25 2016

Why data science at Change.org is not always a numbers' game

At Change.org, cultural understanding and language are key drivers in how data science helps discover, serve, and grow its community.


Magic numbers are an illusion

Growth May 24 2016

Magic numbers are an illusion

Everyone wants to find a number like Facebook's “seven friends in 10 days.” But if you go digging into your data looking for magic, you probably aren’t going to see it. That’s because magic numbers are an illusion. And that’s okay.

Julie Zhou's discipline of growth

Growth Apr 21 2016

Julie Zhou's discipline of growth

Currently, Julie is heading up Growth at Yik Yak, a location-based social network that is mega-popular on college campuses. Before that, she was Growthmaster at Hipmunk and had worked in product marketing at Google. In addition to General Assembly, she mentors at 500 Startups and is putting together a “practical guide” on the topic.

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