Product

Product launches: Your metrics-driven guide to success

Product  / Product Advice Jun 5 2018

Product launches: Your metrics-driven guide to success

What is a product launch? A product launch is when a company debuts a new or significantly updated product. Launches are often accompanied by fanfare, not just because it’s fun to celebrate, but because new services can’t become successful without . . .

User segmentation: A guide to understanding your customers

Product May 9 2018

User segmentation: A guide to understanding your customers

User segmentation is the practice of dividing all customers into segments based on characteristics they share. For example, sorting users by region, language, or behavior. The better teams are at segmenting their users, the more personably they can treat each . . .

Without user research, product teams can’t distinguish mediocre ideas from great ones

Product Feb 1 2018

Without user research, product teams can’t distinguish mediocre ideas from great ones

Photo courtesy of WOCinTech Chat “The best ideas look initially like bad ideas” became the startup scene’s version of a proverb after Paul Graham wrote about how he identified billion-dollar startups at Y Combinator. Since its release in 2012, it has . . .

Sleep deprivation is making product teams age faster and think slower

Product Jan 11 2018

Sleep deprivation is making product teams age faster and think slower

In today’s tech culture, it’s not surprising that people treat their bodies like machines. Software, social networks, and the internet don’t sleep, so why should the people who build them? The artifacts of this cultural norm are legion. Tech employees . . .

How teams of every size can build products like Google

Product Jan 4 2018

How teams of every size can build products like Google

Photo courtesy of #WOCinTechChat Most companies didn’t make 89 billion dollars last year. Most companies didn’t employ 72,000 people in 50 countries or have seemingly inexhaustible executive support for one-off projects. Most companies won’t ever manage to become a household . . .

How to drive B2B app engagement with marketing psychology

Product Dec 21 2017

How to drive B2B app engagement with marketing psychology

What’s the difference between a B2B app and a consumer app? To end users, there isn’t any. Behind the keyboard of every business to business (B2B) software instance is a person whose career success rests on their ability to get things . . .

From consultant to head of product, here’s what it takes to see success in the enterprise

Product Dec 14 2017

From consultant to head of product, here’s what it takes to see success in the enterprise

Back in 2016, product manager ascended to the highest ranking dream job of MBA graduates. The timing fits; in the past few years, product management has garnered considerably more attention than ever before, making it seem to many like a . . .

Why this DJ-turned-VP-of-Product thinks diversity is a force for innovation

Product Nov 28 2017

Why this DJ-turned-VP-of-Product thinks diversity is a force for innovation

Wyatt Jenkins’s path to product management was unconventional, to say the very least. After traveling the world as a professional DJ for nearly ten years, Wyatt enrolled in an information technology master’s program because he wanted to learn computer science . . .

To thrive, product teams need diverse talent – a former Uber product leader explains why

Product Nov 16 2017

To thrive, product teams need diverse talent – a former Uber product leader explains why

Feature image courtesy of #WOCinTech Chat.   Mina Radhakrishnan didn’t want to build a product that made its mark by solving a problem for the affluent. After eight years ensconced in the Bay Area tech bubble – working as a product manager . . .

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