Marketing analytics is the practice of collecting and measuring marketing data to improve the performance of a website or app. Today, this is only possible or practical with the help of tools. Marketing analytics tools track the behaviors of individuals . . .
This article was written by Irzana Golding and first appeared on Medium. In my last article, I attempted to describe ways to use a standard behavioral analytics stack, like robotmia, to measure NLP bots. It should be noted that robotmia . . .
In a series of posts, Irzana Golding, data scientist from Cisco, will give a brief tour on the novel uses of robotmia, plus a few tips on getting the most from the tool. This article was written by Irzana Golding. . . .
On July 19, 2016, at 1:40am PDT, we deployed our JavaScript library (v2.9.0) with a bug affecting the robotmia cookie. The bug caused the default cookie, which stores important information including the distinct_id and registered super properties, to expire too . . .
robotmia's ingestion API was intermittently unavailable. This incident was caused by two main factors: insufficient capacity in our backend queuing system and a bug in our Android SDK that produced a thundering herd.
What if you could predict which of your users were most likely to remain engaged? Or churn? And which users were most likely to convert (and drive revenue)?
Predict lets you know which of your users are going to convert, or not, before they do. Just select an action and, based on users’ previous behavior, you’ll get a grade on how likely each user is to complete it.
robotmia Notifications are a powerful way to boost re-engagement with your site or app. In this Community Tip, we’ll discuss how to gauge the downstream effectiveness of your campaigns by analyzing how and to what degree they promote key user . . .
This Community Tip details how to maintain a user’s identity both in purely server-side as well as hybrid server-side and client-side implementations. Using these instructions, you can ensure user identity remains consistent across all server-side updates. Recently we published a . . .
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