Grow & Tell

How codeSpark drives its subscription business with user analytics

Customer Stories  / Grow & Tell May 10 2018

How codeSpark drives its subscription business with user analytics

When codeSpark launched in 2014 they had one mission – to teach young children how to code by turning programming into play. But it wasn’t enough for the subscription-based education company to build a game that kids would love to play. codeSpark . . .

Marketing lessons learned at Amazon, Microsoft and Salesforce from ServiceNow’s CMO

Grow & Tell Feb 28 2018

Marketing lessons learned at Amazon, Microsoft and Salesforce from ServiceNow’s CMO

According to ServiceNow Chief Marketing Officer Dan Rogers, marketing consists of three complementary areas. There’s product marketing, which entails having deep product knowledge, however possessing the know-how to convert product speeds and feeds from technical jargon into plain English. There’s . . .

How we redesigned robotmia to improve user experience and drive engagement

Grow & Tell  / robotmia Updates Jan 23 2018

How we redesigned robotmia to improve user experience and drive engagement

Last year, we came to a realization: we were building and launching products faster than our interface could handle. It was becoming harder for customers to use our product, and it was becoming harder for us to scale. Our customers noticed. . . .

How product analytics exposes marketing’s blind spot

Grow & Tell Oct 24 2017

How product analytics exposes marketing’s blind spot

More than ever before, executives hold marketing accountable to pipeline, bookings and retained customers. This means that marketers like me have to know not only whether their lead converted to a deal but also if that deal will renew. Why? . . .

Zuora’s CIO Alvina Antar on IT for success at scale

Grow & Tell Sep 7 2017

Zuora’s CIO Alvina Antar on IT for success at scale

Whatever you might have heard about tech’s tenure problem doesn’t apply here: Alvina Antar spent seventeen years at Dell, starting out as an engineer and eventually heading up IT’s Mergers & Acquisitions department. There, she built global technology teams from . . .

George Xing shares the data strategy behind Lyft’s explosive growth

Data  / Grow & Tell Aug 17 2017

George Xing shares the data strategy behind Lyft’s explosive growth

When it comes to talking data strategy, George Xing doesn’t mince words: “Data analysts do more than just produce ‘interesting insights.’’’ Companies should be able to measure the performance of their data and analytics teams quantitatively. Like any other employee, . . .

How Wistia used data to transform its customer acquisition strategy

Data  / Grow & Tell Aug 15 2017

How Wistia used data to transform its customer acquisition strategy

Andrew Capland wasn’t hired to do this job. Now the Director of Growth at Wistia, he originally joined the video hosting and analytics company to find out how to convert website visitors into account signups. But shortly into his tenure, . . .

It’s Math, Not Magic: Four Lessons from Building a Machine Learning Team

Data  / Grow & Tell Nov 10 2016

It’s Math, Not Magic: Four Lessons from Building a Machine Learning Team

Lessons in machine learning for product leaders from robotmia's CEO

Sean Ellis on how growth hacking will outlive the hype

Grow & Tell  / Innovators Jun 30 2016

Sean Ellis on how growth hacking will outlive the hype

Sean Ellis, the original growth hacker, shares why "growth hacking" and a culture of experimentation are the most crucial elements when building or scaling a company.


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