Growth

Why tracking less got VSCO more

Customer Stories  / Growth Apr 12 2016

Why tracking less got VSCO more

VSCO has cultivated a data-driven culture that has fueled the app’s continued growth. Their Slack rooms are chock full of funnel screenshots, numbers, and links to reports. But it wasn't always that way.

Hinge’s “good churn” connects 50,000 dates a week, and more unlikely startup lessons

Customer Stories  / Growth Mar 23 2016

Hinge’s “good churn” connects 50,000 dates a week, and more unlikely startup lessons

Hinge, the popular dating app, has capitalized on their churn rates to not only connect 50,000 dates a week, but also build a product people love.

Andrew Chen on the state of growth hacking

Growth Mar 16 2016

Andrew Chen on the state of growth hacking

We talked with Andrew about growth hacking’s origins in the dot com bubble, how it requires a great product at its core, and why you can't learn to growth hack from a bunch of blog post tactics.

In a bear market, the must-have feature is a stellar reputation

Growth Feb 23 2016

In a bear market, the must-have feature is a stellar reputation

Regardless of market turbulence, the stickiest products are the ones that take reputation as seriously as acquisition and revenue.

How Breather built a network of spaces and succeeded where so many startups fail

Growth Jan 20 2016

How Breather built a network of spaces and succeeded where so many startups fail

Breather is one of the more impossible-sounding startups cracking this supply side code to create traction and growth.


A guide towards App Store Optimization

Growth Dec 18 2015

A guide towards App Store Optimization

App Store Optimization ends up being an important technique that can push you way past the average.

Scaling without losing focus on meaningful metrics – how Twitch gets it right

Growth Sep 29 2015

Scaling without losing focus on meaningful metrics – how Twitch gets it right

"Data science is a hard thing to do well, and it's not obvious when it's done poorly. It requires a high level of trust."

How HubSpot grows a product into something you can’t live without

Growth Aug 12 2015

How HubSpot grows a product into something you can’t live without

Did they even open my email? Did they check out my link? Marketers have had tools to answer these questions for a long time. Sidekick, a project from HubSpot, brings this kind of email tracking to one-on-one email communication. For . . .

How Cozi got a 38% increase in signup completion

Growth Jul 17 2015

How Cozi got a 38% increase in signup completion

Tara Pugh, product owner of Cozi, stopped by our June Office Hours to explain the process for improving their UX through many small, data-driven steps. Cozi helps bring order to the chaos of modern family life with an app that . . .

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