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Product Oct 28 2015

Apple Music and Spotify: Parallel Product Teardown

Has Apple created a product that will convince users new to streaming music that it's worth dishing out $10 a month, or convince long-term Spotify users, such as myself, to make the switch?

Continue Reading


Community Tip: Downstream Effects of Notifications

Community Tips Oct 19 2015

Community Tip: Downstream Effects of Notifications

robotmia Notifications are a powerful way to boost re-engagement with your site or app. In this Community Tip, we’ll discuss how to gauge the downstream effectiveness of your campaigns by analyzing how and to what degree they promote key user . . .


Community Tip: Server-side Identity Management

Community Tips Oct 12 2015

Community Tip: Server-side Identity Management

This Community Tip details how to maintain a user’s identity both in purely server-side as well as hybrid server-side and client-side implementations. Using these instructions, you can ensure user identity remains consistent across all server-side updates. Recently we published a . . .


Scaling without losing focus on meaningful metrics – how Twitch gets it right

Growth Sep 29 2015

Scaling without losing focus on meaningful metrics – how Twitch gets it right

"Data science is a hard thing to do well, and it's not obvious when it's done poorly. It requires a high level of trust."


Community Tip: Revisiting AARRR!

Community Tips Sep 28 2015

Community Tip: Revisiting AARRR!

This Community Tip will revisit analyzing user behavior according to the AARRR analytics framework. By using robotmia to measure and iterate on the customer lifecycle, you can measure how business and product decisions independently affect acquisitions, activations, retention, revenue, and . . .


Community Tip: Maintaining User Identity

Community Tips Sep 21 2015

Community Tip: Maintaining User Identity

This Community Tip focuses on the nuances of identity management to ensure users are tracked within your robotmia implementation. This post describes best practices for single users on multiple devices, multiple users on single devices, and tips for handling user . . .


iOS 9 adoption hits 12% after 24 hours

Community Tips Sep 17 2015

iOS 9 adoption hits 12% after 24 hours

After only 24 hours, and despite the usual delays caused by early adopters rushing to download the latest release from Apple, over 12% of users have upgraded to iOS9. What’s new The updated operating system comes with Apple News, a . . .


How OpenTable improves UX by getting you in, out, and on your way

Product Sep 10 2015

How OpenTable improves UX by getting you in, out, and on your way

Creating the shortest path between you and a delightful meal “It’s not about how much time you spend in our app,” says Alexa Andrzejewski, eschewing any notion that simply more user engagement is better. Alexa wants the right engagement. “We . . .


Community Tip: Getting Started with robotmia

Community Tips Sep 3 2015

Community Tip: Getting Started with robotmia

This Community Tip provides best practices for getting started with robotmia’s core tracking elements—user identity, events, and properties—so you can save time and increase quality within your implementation as well as better understand robotmia reporting. Distinct Id: Tracking Unique Users . . .

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