Product

We’re in a Bot Gold Rush. Kik tells you how to strike it rich.

Customer Stories  / Product Mar 9 2016

We’re in a Bot Gold Rush. Kik tells you how to strike it rich.

Kik shares three rules of thumb for product managers and developers venturing into the world of bots, so your app has the best chance of striking it rich.

Pushing value, not spam

Product Feb 18 2016

Pushing value, not spam

Email is awful. And if we’re not careful, we’re going to ruin push like we did email. Here's how to we can make push better.

So you want to be a product manager? Make yourself the product.

Product Feb 10 2016

So you want to be a product manager? Make yourself the product.

Founder and CEO of Product School, Carlos Gonzalez de Villaumbrosia shares the fundamental rubric for next-generation product managers.


Why most A/B tests give you bullshit results

Product Feb 4 2016

Why most A/B tests give you bullshit results

By now, anyone in product or marketing knows what A/B testing is. What we don't know, or at least won't admit, is that too many A/B tests yield nothing.

Why QuizUp turned the fastest-growing game in history into a social platform

Product Dec 15 2015

Why QuizUp turned the fastest-growing game in history into a social platform

Two years ago, QuizUp became the fastest growing game in the history of the App Store. But to stay relevant and to maintain its users, the game had to become more.

Apple Music and Spotify: Parallel Product Teardown

Product Oct 28 2015

Apple Music and Spotify: Parallel Product Teardown

Has Apple created a product that will convince users new to streaming music that it's worth dishing out $10 a month, or convince long-term Spotify users, such as myself, to make the switch?

How OpenTable improves UX by getting you in, out, and on your way

Product Sep 10 2015

How OpenTable improves UX by getting you in, out, and on your way

Creating the shortest path between you and a delightful meal “It’s not about how much time you spend in our app,” says Alexa Andrzejewski, eschewing any notion that simply more user engagement is better. Alexa wants the right engagement. “We . . .

XO Group democratizes data to build a better product

Product Jun 29 2015

XO Group democratizes data to build a better product

XO Group Inc., parent company of The Knot, The Nest, and The Bump, democratizes data across their data science, product, and marketing teams to build a better product. Planning a wedding, cohabiting with your significant other, or expecting a newborn? . . .

Case Study: Betabrand

Product May 2 2014

Case Study: Betabrand

“robotmia has helped us build the product the right way” — Elena Patra, Betabrand PM San Francisco-based Betabrand is a fresh model for e-commerce: part retail, part inventor community, and part crowdfunding platform. Betabrand’s website sells limited-edition clothing, some of . . .

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